So, what does price say about quality when it comes to arrows? Is a household name brand better than a lesser known one? Does a higher price tag equate to better arrow flight and more successful archery hunts? For that matter, does the name brand matter in any outdoor activity?
Well, in an attempt to answer that question, I’ll use a few examples. First, I’ll start with fishing (yes, fishing… just wait for it.)
The Price Of A Boat Doesn’t Catch Fish
I grew up camping and fishing in the High Uintas of Utah with my father. My father taught me how to love and enjoy the outdoors and how to clean out the fish you catch. There were also a few memories I will never forget.
My Pops had an old sun-dried yellow, aluminum boat with a 25 hp Evinrude motor that we putted around in. We would spend a week up there, doing nothing but fishing and filling the stringer.
When I was 9 years old, a guy saw us back up our old Suburban and that ole yellow boat into the water. He yelled, “Damn, that is an expensive rig ya got there!” Of course, he was being extremely rude with his comment, laughing as he backed his expensive speed boat into the water.
My dad just said, “some people…”
We fished for about four hours or so that day and filled up the stringer with 22″ rainbows and life was good.
When we went back to load the boat, my dad yelled across the water to the guy with the expensive boat, “You catch any?”
The man answered, “No, the bite has been slow.” My father replied, “I hope that boat was worth it” and then pulled out our stringer. The look on that man’s face was priceless!
We laughed and went to camp and enjoyed the rest of the evening cooking up the fish we caught (in our “expensive rig”) on the camp fire.
Your Ford Could Be A Chevy
Perhaps you’ve seen the test drive commercials where a truck’s identity is kept secret from the driver. The test driver takes it for a spin and says “it has to be a Ford.” But, then to the driver’s surprise… it’s a Chevy!
It’s the same with many of the products in the outdoors industry. There are many awesome products out there. Some are affordable and some not so much. And, of course, the more expensive item is always better quality. Or is it?
Higher Price = Better Quality… Sometimes
Many believe that better quality and performance live where the higher price tag is. In the gun industry, this argument holds up to some degree. But, at the end of the day, all guns travel the same whether you buy a $250 12-gauge pump shotgun by Browning, or a $900 12 gauge shotgun from Winchester. Both have the same pump action, same gauge, and same function. Both will serve the same purpose of taking wild game.
So why the cost difference? Could it be that it’s all just marketing?
20 Guns, 60 shells And One Duck
One Saturday morning in November, I went out waterfowl hunting on a dyke beyond the city I lived in. When I got there, only one other guy had shown up. I thought to myself, “Hey, this may be a good morning!”
As soon as it was shooting light, a group of 20 guys (probably all from the same football team) showed up and parked right next to me. Most of the crew had 12 gauge semi-automatic Beretta shotguns and were ready to take some game. At the time, I had a model 1300 Winchester 12-gauge pump.
It didn’t help matters that none of them would get in the reeds to hide (and it didn’t matter cause there was so many of them!)
One kid yelled “DUCK!”
All 2o of them, including myself, faced north, and sure enough, one duck was coming in slow like he was about to land. I then got to experience 20 men unload all three shells from each gun. It was like being on the line at the Alamo!
Not one person peppered that duck! I pulled up to shoot after all that ammo spent from the others, shot once, and sacked it.
They all looked at me like I had committed a crime.
Needless to say, I was getting more value out of my $250 gun then all twenty of them who had a $1,500 gun (and I didn’t use near as many shells:)
Outdoor Brands Shouldn’t Make Or Break Your Fun
Whether it’s guns, bow hunting arrows and broadheads or outdoor apparel, I think we all could say that we are guilty at some point or another of being caught up in the allure of brand name gear. For example, some bow hunters are willing to spend $185 for a set of six arrows, when there are arrows on the market for only $55 for a set of six. And, if compared to each other, just like in that Ford and Chevy test, you might not even be able to tell the difference.
Enjoy the outdoors. At the end of the day you should not be afraid of shooting your bow at longer distances, just because you’re afraid to lose a $25 arrow. You should feel comfortable shooting at various yardages ranging from 10 yards up to 85 yards, as long as you are taking an ethical shot that will give you a good chance of a clean kill.
Some bow hunters won’t shoot past 70 yards while practicing, while some ethical hunters will shoot further, just in case that dream buck walks out and you may not have another chance of getting any closer.
The Outdoors Should Be About The Moments
As we make unforgettable memories outdoors, hopefully we can focus on getting more people engaged and enjoying themselves more than we do on what brand of equipment we have.
So, don’t get caught up in the brand name of your outdoor gear. After all, the outdoors should be fun, affordable and enjoyable.