Hunting and fishing were once simply considered hobbies. Today, with better gear, a bigger push for conservation, efforts to get more folks involved, these “hobbies” are definitely evolving. But one of the biggest differenced in today’s outdoor activities is that social media Influencers are now information sources, showing followers the ropes on everything from DIY outdoor tips to in-depth information on various species of game.
Top Social Media Influencers In Outdoor Industry
We’ve pulled together our picks for some of the top outdoor influencers, looking at their reach, how they connect with their respective audiences, and the fresh ideas they bring to the outdoor lifestyle.
1. Steven Rinella (@stevenrinella)
Steven Rinella has over 1.3 million followers on Instagram, and it’s easy to see why with his MeatEater brand. As a guy who’s written bestsellers, he covers topics like prepping wild game, doing things the right way when harvesting, and looking after the land—often out on public spots, chasing elk or whatever’s in season. What sets him apart is how he combines scientific information with hands-on know-how, turning tricky ideas like protecting habitats into something that just makes sense.
2. Cameron Hanes (@cameronrhanes)
With close to 1.8 million on Instagram, Cameron Hanes mixes serious running endurance with hardcore bowhunting. You’ll see him pushing through tough backcountry days, putting gear through the wringer, and sharing logs that mix training with hunting plans. He’s all about showing how getting in shape amps up the whole experience. In 2025, his take on building mental toughness fits right in with the rise of blending wellness into outdoor life.
3. Eva Shockey (@evashockey)
Eva Shockey shakes things up with her 560,000+ Instagram crowd, championing women and families who get involved in the great outdoors. She blends whitetail chases with everyday tips and mom life, making the outdoors feel more welcoming. She’s often focuses on featuring outdoor brands and gear that works for everyone.
4. Randy Newberg (@randynewberghunter)
Randy Newberg has 158,000 followers on Instagram and a solid YouTube following of around 270,000, making him the guy for sticking up for public lands and do-it-yourself hunts out West. He breaks down regulations, inexpensive ways to gear up, and mapping tips and tricks to make chasing big game doable for regular people.
5. The Hunting Public (@thehuntingpublic)
This crew’s pulling in 734,000 YouTube subscribers with down-to-earth takes on whitetail and turkey hunts on public ground. What they’re doing is proving you don’t need expensive gear and private land to bag game. They mix action packed hunting with heavy doses of humor, making them a favorite of many in the outdoor industry.
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6. Robert Terkla (LunkersTV)
Robert Terkla’s holding down over 2 million on YouTube with fishing challenges, road trips, and family outings. Coming from the military to full-time angling, he mixes laughs with solid advice, sparking ideas on gear and fishing tactics.
7. Andrew Flair (@andrew_flair_outdoors)
Andrew Flair has nearly 3 million subscribers on YouTube, sharing fishing trips, hunts, and farm life, zeroing in on gear and lures. He touches on everything from small ponds to big lakes, dishing real takes that entertain the outdoors crowd.
8. Jon Barzacchini (@jonbrollin)
Jon B.’s drawing 1.7 million YouTube subscribers with exciting gear checks and trip logs. He spans states with tips on tools and tricks, making it all feel grand but doable. His in-depth guides shape how folks tackle different setups. With 2025 leaning into gadgets like smart baits, his breakdowns keep everyone in the loop.
9. Deer Meat for Dinner (@deermeatfordinner)
This duo’s channel has over 2 million followers covering hunting adn fishing trips with a big nod to from-field-to-fork ways. They share tips on keeping things sustainable, whipping up wild meals, and living the outdoor life. They are big on DIY hunting and fishing.
10. LakeForkGuy (@lakeforkguy)
Justin Rackley, better known as LakeForkGuy, has 1.2 million tuning in for bassfishing content. He roams from streams to lakes, weaving learning with scenery. He tosses in filming tips with the how-tos, sparking others to create.
11. Hannah Barron (@hannahbarron96)
Hannah Barron, the self-proclaimed Catfish Girl from Alabama, is straight-up dominating with around 2 million followers on Instagram and close to a million subscribers on YouTube.
She’s got that raw, get-your-hands-dirty energy, whether she’s noodling massive catfish bare-handed in murky rivers, bowhunting deer in the woods, or just sharing her everyday Southern adventures. Her posts mix thrill-seeking with practical tips on gear and techniques, all delivered with a genuine twang that pulls in a ton of younger fans, as well as women who might not have thought this world was for them.
What really stands out is how she makes it all look fun, busting myths about outdoor sports being too tough or exclusive.
Top Outdoor Industry Social Media Influencers Recap
These people go beyond posting—they’re guardians pushing for smart ways to enjoy the great outdoors.
In the ever-changing world of outdoor sports, hunting and fishing keep drawing in crowds by blending timeless skills with fresh ideas. These voices have stepped up as key players in the outdoor industry, not just sharing their adventures, but also by promoting fair chase and conservation.
Social media has definitely made it easier than ever to dive in, mixing outdoor adventure with even political pressure to keep public lands protected. This has also changed the way outdoor brands connect with their audiences.
If you happen to be an outdoor brand looking to tap into this group’s dedicated following, teaming up with a Global Influencer Marketing Agency could really help connect with the right crowd.
Who would you add to this list?